An effective website starts with good design. Good design is more than just having a pretty website; good design takes the user into account along with being visually appealing. You have been to a bad website before, everyone has, you can’t find anything, it’s ugly and all you want to do is hit the back button and leave. For the business owner a poorly designed site can cost you traffic, increase your bounce rate and ruin your conversion rate.
Your website is how the world is going to see your business, do you want it to look professional and polished or like a six year old was playing on the computer. A well thought out website engages visitors, information is easy to find, and it drives the audience to take action. That could be a phone call to you or for them to make a purchase. make your website secure !
Here are five principals that make good design.
- Define the Purpose of Your Site
Your site should cater to the needs of the people actually visiting it. There are lots of reasons to put up a website, entertainment, information, to sell a product or for a local business to generate leads. It needs to have a clear function with every page and clearly show the user exactly what they are looking for. You may want to incorporate some Search engine optimization into your design before you lauch the site live. You many need to find and SEO expert try Googling something like Calgary SEO for example or SEO services
- Easy to Use Layout
When a visitor lands on your page they want to find the information that they are looking for as soon as possible, a clear layout helps them do this. A solid wall of text does not make it easy to find information. Take advantage of headings, sub headings, bullet points, images and short to the point sentences. Graphics and video also improve the user experience and video has the best return when it comes to engagement.
- Easy to Read Fonts
Use a Sans Serif font such Arial or Open Sans they are modern looking with no decoration and they work well on a screen. Keep the text size at or near 16px, it’s not too small or too large. Don’t use a bunch of different font type it just looks messy, at most use one font for the body and another for headings.
The use of color on your website is just as important as painting your house. Do you want to spend all day looking at fluorescent yellow walls, probably not, so take the same care when planning your color scheme. Use complementary colors, it makes it easier to read. Vibrant colors should be used for things like call to action buttons or to highlight something specific.
Keeping navigation simple and easy it allows visitors to explore your site and see everything it has to offer. It should take less than three clicks to get to whatever piece of information that your visitor is looking for. Make use of things like breadcrumbs and page hierarchy to keep organized.
A visually appealing that is functional for the user is easily achievable when all the right elements are put into place. Build it right in the beginning and you site will be useful and engaging. Here is a video from Tech Talk explaining what makes up good design.