Your website is the central part of every small business’ branding and marketing efforts. The people who land on your website do so for a reason so make sure that you can provide the information or products and services they are looking for.
Mistakes in your website cost you money, sometimes thousands of dollars in revenue and if it is not fixed you’re bleeding money all over the internet. A well designed site generates leads and increased your bottom line.
These are some common mistakes by business owners that will hurt your bottom line.
Not Taking the Time to Know Your Market
Instead of rushing to get your website online take some time to research the audience you’re trying to attract in your target market. After that you can build your site based on the research you have done. Here’s an example if you want to reach millennials then make sure you have included video, your site is mobile responsive and you need to be active on the right social networks, skip over Facebook and choose Instagram or Snapchat instead.
No Unnecessary Crap
Your website is meant to drive traffic and convert that traffic into sales or leads. Overwhelming your homepage with every feature you can think of works against you and it looks utterly awful on a smart phone or tablet. Get rid of any feature that automatically plays music or video when a visitor lands on your page, it is distracting and incredibly annoying. Less really is more!
You need clear cut navigation, if your visitor can’t find what they are looking for within 3 seconds then your website isn’t working. If you are a local business get rid of that above the fold form, it screams 2005 and it doesn’t generate you leads either. It also looks ridiculous on a mobile phone replace with a push to call button instead.
Call to Action is Not Clear
When someone lands on your website what do you want them to do next? Do you want a form filled out, a subscription or a phone call? Your visitor needs to know what to do next and it is your job to tell them. You need a clear call to action to direct them where you want them to be.
This goes back to doing your research and understanding your market. You’re not there to cater to everyone, you’re not Google. You need to have a clear understanding of who you want visiting your site and what it will take to get them there.
Trying to Build Your Own Site
There are tons of sites out there that allow you to build your own site, Wix or Weebly just to name two. They lure you with the promise that in less than an hour and with a couple of clicks of the mouse you’ll have an award winning high converting website. None of that is true. At best it will still look amateurish at worst it will be downright unusable. This is where you make a first impression with clients and customers, don’t scrimp on good design done by a professional. we do SEO and Web designs http://www.calgaryseocompany.ca/